I came across an article via Board Game News about a determined amateur game designer named Cheri Norgaard, a 45-year-old wife and mother from Laguna Hills, California. Her brainchild, "Up the ... Corporation", is a lighthearted look at office politics, where you win by climbing to the top of a ladder-shaped "board". As reported by the L.A. Times:
In case you didn't know, you don't just snap your fingers and create a new game. For Norgaard, it was a four-year odyssey that began in the way lots of things do: with an idea and a passion.
She thought of the concept and then set about learning how to pull it off. "If I'd walk past a computer in the morning, I couldn't walk away from it," she says. "I said, 'I love what I'm doing.' "
She learned things she didn't know, even though she'd helped her husband with his small construction company. "The learning process was huge," she says.
I ask if, early on, she thought of giving up. "Yes, the first time someone said I need to send $25,000 to China and another $30,000 in 40 days."
Norgaard says she's now sunk $150,000 into the effort and is confident the game will sell. She hand-delivered some to various outlets over the holidays and will attend her fourth trade show next month.
You can check out the demo and get more information on the game's
website. It will retail for $48.
Being an amateur designer myself, I'm interested to see where her game goes. I thought I was crazy for investing the $300 or so that I've put in so far. She's obviously gone much further than I have and is now reaching the final stages – selling the game – but I have serious doubts as to whether her game will be the next Trivial Pursuit or Monopoly, as she hopes it will. For one, Trivial Pursuit and Monopoly retail for considerably less than her game, and for another, after playing the rather clunky Flash demo, it seems this game has little to no strategic element to it. Success in Trivial Pursuit and Monopoly both rest on the individual players' skills, and I think it was that challenge that kept players coming back. I applaud her dedication, but I can't help but wonder, what will make me want to play a game like that? Kitsch and novelty are all that seem to be going for it. Oh, and can someone please explain that retarded ellipsis in the name?
It's not often you find a mainstream news story that focuses on the area of game design, so what's unique about this one is I actually have some insight as to the process of developing and ultimately selling a new game. I will post an update when and if there are further developments.